The Town of North Attleboro and twenty-five local businesses have begun a gift card program entitled “Big Red Bucks”. The businesses have each been given two hundred Big Red Bucks cards worth $5 each. When a customer spends $50 for merchandise at one of the participating businesses, they will be given a Big Red Bucks card which can be redeemed at any of the participating businesses. Cards will be given for sales in $50 increments. For example, if a customer purchases $100 of merchandise, he/she will be given two gift cards. The cap will be 3 cards per customer in a given purchase.

The program began on April 5 and will continue until all the cards are distributed and redeemed. The intent of the program is to encourage shoppers to “buy local”. If the program is successful, the Town and other businesses will participate together in a second round of “Big Red Bucks” gift card distribution.